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thomson carter perfume
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£49.44avg listing price — sweet spot $15–$100
Market size
Great£1.2M£1.2M/yr · 768K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£15.33–£144.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,694.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand