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thickening shampoo
Skip itSoft demand (-8.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.75–£26.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.26avg listing price — sweet spot $15–$100
Market size
Okay£104K£104K/yr · 139K searches
Review moat
Bad5,667.47avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.5%90-day search growth — must beat 0% to launch