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the summer i turned pretty
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good£567K£567K/yr · 6.0M searches
Avg price
Okay£11.09avg listing price — sweet spot $15–$100
Price range
Okay£5.79–£20.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,447.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock