39
the ordinary squalane cleanser
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Price range
Good£4.90–£27.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,510.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.95avg listing price — sweet spot $15–$100
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad£54K£54K/yr · 103K searches
Brand share
Bad95%top-5 brand share — brand-locked demand