54
ted baker gift set
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Avg price
Great£19.74avg listing price — sweet spot $15–$100
Price range
Great£6.25–£63.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£553K£553K/yr · 1.4M searches
Review moat
Good1,040.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals Out of Stock