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ted baker body wash
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£15.09avg listing price — sweet spot $15–$100
Review moat
Good727.38avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good£5.88–£26.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£55K£55K/yr · 64K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals Out of Stock