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tea tree soap
Skip itPrices mostly outside the sweet spot ($2.26–$16.17) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,728.88avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£8.90avg listing price — sweet spot $15–$100
Market size
Bad£81K£81K/yr · 69K searches
Price range
Bad£2.26–£16.17cheapest to priciest tracked listing — scored on the share inside $15–$100