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tea tree face wash
Skip itPrices mostly outside the sweet spot ($3.76–$14.28) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,284.82avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.10avg listing price — sweet spot $15–$100
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Market size
Bad£76K£76K/yr · 77K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£3.76–£14.28cheapest to priciest tracked listing — scored on the share inside $15–$100