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tea tree eye wipes
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Price range
Good£6.71–£28.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.37avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£209K£209K/yr · 105K searches
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Review moat
Bad4,499.17avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand