50
tea tree body wash
Worth a lookShows low returns (0.1%), but a deep review moat (8,757 avg reviews) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£177K£177K/yr · 142K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.73avg listing price — sweet spot $15–$100
Price range
Okay£1.73–£20.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,756.58avg incumbent reviews — the moat a new listing must climb