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taylor swift perfume
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£26.83avg listing price — sweet spot $15–$100
Price range
Great£6.97–£83.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£736K£736K/yr · 874K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,836.92avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand