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tatti lashes

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A small market ($64K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 32Conversion 24Competition 50Returns 99Price range 32Avg price 26Brand share 44Review moat 67Quality gap 81

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good815.61

avg incumbent reviews — the moat a new listing must climb

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Growth

Okay+5.9%

90-day search growth — must beat 0% to launch

Price range

Okay£5.60–£19.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.09

avg listing price — sweet spot $15–$100

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad£64K

£64K/yr · 366K searches

Search terms