57
tanning brush
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Growth
Great+97.9%90-day search growth — must beat 0% to launch
Review moat
Great261.63avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad£80K£80K/yr · 125K searches
Avg price
Bad£5.61avg listing price — sweet spot $15–$100
Price range
Bad£3.34–£8.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier