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53

tan shots

Worth a look

Shows low returns (0.1%), but a concentrated shelf (top 5 take 93% of clicks) keeps it on the watch list.

Market size 17Growth 66Conversion 61Competition 5Returns 99Price range 73Avg price 93Brand share 16Review moat 90Quality gap 92

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£22.00

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great193.86

avg incumbent reviews — the moat a new listing must climb

Price range

Good£6.48–£38.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+45.8%

90-day search growth — must beat 0% to launch

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad£67K

£67K/yr · 57K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad93%

top-5 click share — a locked-up shelf

Products