55
tallow soap
Worth a lookShows low returns (0.1%), but a small market ($54K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great282.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.02–£23.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.23avg listing price — sweet spot $15–$100
Growth
Okay+14.6%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad£54K£54K/yr · 73K searches