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tallow balm
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Market size
Good£836K£836K/yr · 772K searches
Avg price
Good£14.03avg listing price — sweet spot $15–$100
Review moat
Good994.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good£6.14–£26.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.7%90-day search growth — must beat 0% to launch