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53

swimming hair protection

Worth a look

Shows low returns (0.6%), but a small market ($37K/yr) keeps it on the watch list.

Market size 9Growth 86Conversion 78Competition 23Returns 97Price range 46Avg price 44Brand share 37Review moat 36Quality gap 75

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Growth

Great+86.8%

90-day search growth — must beat 0% to launch

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Okay£4.87–£23.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.23

avg listing price — sweet spot $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,870

avg incumbent reviews — the moat a new listing must climb

Competition

Bad72%

top-5 click share — a locked-up shelf

Market size

Bad£37K

£37K/yr · 43K searches

Search terms