72
sweat pads
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Growth
Great+76.5%90-day search growth — must beat 0% to launch
Competition
Great36%top-5 click share — an open shelf
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good793.2avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.13avg listing price — sweet spot $15–$100
Price range
Good£2.46–£29.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£130K£130K/yr · 133K searches