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sun cream

Launch it

A $2.0M/yr market growing +180.5% this quarter with returns at 0.1% — clears our launch bar.

Market size 94Growth 97Conversion 80Competition 45Returns 100Price range 0Avg price 18Brand share 40Review moat 24Quality gap 27

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Incredible+180.5%

90-day search growth — must beat 0% to launch

Market size

Great£2.0M

£2.0M/yr · 3.6M searches

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,357.45

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.64

avg listing price — sweet spot $15–$100

Price range

Bad£4.02–£12.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

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