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sun cream
Launch itA $2.0M/yr market growing +180.5% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+180.5%90-day search growth — must beat 0% to launch
Market size
Great£2.0M£2.0M/yr · 3.6M searches
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,357.45avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.64avg listing price — sweet spot $15–$100
Price range
Bad£4.02–£12.20cheapest to priciest tracked listing — scored on the share inside $15–$100
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