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sulphur soap
Skip itPrices mostly outside the sweet spot ($4.17–$8.45) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,932.22avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.66avg listing price — sweet spot $15–$100
Market size
Bad£69K£69K/yr · 101K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-29.3%90-day search growth — must beat 0% to launch
Price range
Bad£4.17–£8.45cheapest to priciest tracked listing — scored on the share inside $15–$100