64
styling head
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Great£18.06avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good997.9avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.35–£35.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£306K£306K/yr · 618K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand