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strawberry body wash
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.32avg listing price — sweet spot $15–$100
Growth
Good+22.0%90-day search growth — must beat 0% to launch
Price range
Good£1.74–£29.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,784.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£39K£39K/yr · 52K searches
Brand share
Bad98%top-5 brand share — brand-locked demand