49
straightening comb
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great34%top-5 click share — an open shelf
Price range
Good£2.40–£51.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.15avg listing price — sweet spot $15–$100
Review moat
Okay2,410.93avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.6%90-day search growth — must beat 0% to launch
Market size
Bad£22K£22K/yr · 65K searches