58
stitch
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great22%top-5 click share — an open shelf
Market size
Great£1.2M£1.2M/yr · 3.9M searches
Price range
Great£1.45–£57.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good922.66avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Good£12.25avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-24.7%90-day search growth — must beat 0% to launch