50
starface
Worth a lookShows low returns (0.1%), but soft demand (-11.8% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Market size
Okay£274K£274K/yr · 477K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.55–£24.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,271.96avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.83avg listing price — sweet spot $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-11.8%90-day search growth — must beat 0% to launch