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52

spray sunscreen

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 11Growth 98Conversion 84Competition 55Returns 100Price range 29Avg price 19Brand share 0Review moat 54Quality gap 38

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Growth

Incredible+235.7%

90-day search growth — must beat 0% to launch

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,332.9

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£4.15–£19.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£6.80

avg listing price — sweet spot $15–$100

Market size

Bad£45K

£45K/yr · 73K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

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