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spray moisturiser
Skip itPrices mostly outside the sweet spot ($2.49–$10.75) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Great+93.1%90-day search growth — must beat 0% to launch
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,782.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£74K£74K/yr · 154K searches
Avg price
Bad£5.96avg listing price — sweet spot $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£2.49–£10.75cheapest to priciest tracked listing — scored on the share inside $15–$100