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spray bottles
Launch itA $1.5M/yr market growing +29.1% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Market size
Great£1.5M£1.5M/yr · 2.8M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great60%top-5 brand share — no brand owns this niche
Growth
Good+29.1%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,097.82avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.27avg listing price — sweet spot $15–$100
Price range
Bad£2.56–£10.83cheapest to priciest tracked listing — scored on the share inside $15–$100