38
spot
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Good+32.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.11avg listing price — sweet spot $15–$100
Review moat
Bad21,781avg incumbent reviews — the moat a new listing must climb
Market size
Bad£55K£55K/yr · 28K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£6.91–£13.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Out of Stock