57
spot stars
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,971.88avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.30–£24.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£113K£113K/yr · 170K searches
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Avg price
Bad£7.95avg listing price — sweet spot $15–$100