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spot face wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£156K£156K/yr · 123K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,376.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Avg price
Bad£6.07avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.95–£13.12cheapest to priciest tracked listing — scored on the share inside $15–$100