38
spot cream
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Okay1,797.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£139K£139K/yr · 89K searches
Price range
Okay£2.25–£19.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.38avg listing price — sweet spot $15–$100
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand