47
spoolies
Skip itPrices mostly outside the sweet spot ($2.25–$8.40) — this niche doesn't clear our bar today.
Conversion
Incredible20.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£340K£340K/yr · 499K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,570.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.35avg listing price — sweet spot $15–$100
Price range
Bad£2.25–£8.40cheapest to priciest tracked listing — scored on the share inside $15–$100