39
split end treatment
Skip itSoft demand (-17.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.40–£20.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.02avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad8,854.94avg incumbent reviews — the moat a new listing must climb
Market size
Bad£82K£82K/yr · 108K searches
Growth
Bad-17.5%90-day search growth — must beat 0% to launch