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spirit gum
Skip itPrices mostly outside the sweet spot ($3.39–$12.39) — this niche doesn't clear our bar today.
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,171.36avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£7.60avg listing price — sweet spot $15–$100
Market size
Bad£39K£39K/yr · 36K searches
Price range
Bad£3.39–£12.39cheapest to priciest tracked listing — scored on the share inside $15–$100