62
spf
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Great+73.7%90-day search growth — must beat 0% to launch
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Market size
Good£748K£748K/yr · 1.2M searches
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,442.67avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.72avg listing price — sweet spot $15–$100
Price range
Bad£2.12–£12.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand