55
spf lip balm
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.34–$7.01) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Growth
Great+100.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£219K£219K/yr · 410K searches
Review moat
Okay2,907.8avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£3.64avg listing price — sweet spot $15–$100
Price range
Bad£2.34–£7.01cheapest to priciest tracked listing — scored on the share inside $15–$100
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