Skip to content
56

soft bristle hair brush

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 23Conversion 76Competition 59Returns 95Price range 84Avg price 68Brand share 21Review moat 20Quality gap 68

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Price range

Great£4.34–£103.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£14.15

avg listing price — sweet spot $15–$100

Market size

Good£493K

£493K/yr · 488K searches

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-3.5%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Review moat

Bad13,609.76

avg incumbent reviews — the moat a new listing must climb

Products