42
soap
Skip itPrices mostly outside the sweet spot ($0.89–$14.13) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Market size
Good£812K£812K/yr · 1.5M searches
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Review moat
Bad4,315.31avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.68avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£0.89–£14.13cheapest to priciest tracked listing — scored on the share inside $15–$100