50
soap on a rope
Worth a lookShows low returns (0.2%), but a small market ($32K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great222.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.04avg listing price — sweet spot $15–$100
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Price range
Bad£3.34–£17.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£32K£32K/yr · 63K searches
Signals No Dominant Brand