40
soap making kit
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Good942.1avg incumbent reviews — the moat a new listing must climb
Price range
Good£8.03–£24.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.27avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Market size
Bad£51K£51K/yr · 98K searches