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soap gift set
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Good581.18avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Price range
Bad£1.77–£19.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.03avg listing price — sweet spot $15–$100
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
Market size
Bad£7K£7K/yr · 45K searches