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soap for eczema
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.37avg listing price — sweet spot $15–$100
Price range
Great£0.89–£68.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,024avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£155K£155K/yr · 57K searches
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand