50
soap flakes
Worth a lookShows low returns (0.1%), but a small market ($55K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good863.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.80avg listing price — sweet spot $15–$100
Price range
Okay£3.92–£24.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Market size
Bad£55K£55K/yr · 69K searches