40
smiles and joys cream
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible14.18avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.27avg listing price — sweet spot $15–$100
Price range
Okay£6.19–£18.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£65K£65K/yr · 84K searches
Competition
Bad83%top-5 click share — a locked-up shelf