43
small bottles
Skip itPrices mostly outside the sweet spot ($4.13–$16.06) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good503.25avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.52avg listing price — sweet spot $15–$100
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Market size
Bad£40K£40K/yr · 121K searches
Price range
Bad£4.13–£16.06cheapest to priciest tracked listing — scored on the share inside $15–$100