57
slick back hair brush
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good960.17avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.89–£33.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£321K£321K/yr · 599K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Avg price
Bad£6.54avg listing price — sweet spot $15–$100
Signals No Dominant Brand