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sleep candle
Skip itSoft demand (-53.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,219.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.01avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Price range
Bad£6.82–£17.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£28K£28K/yr · 31K searches
Growth
Bad-53.5%90-day search growth — must beat 0% to launch