49
skincare for kids
Skip itSoft demand (-22.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good£6.08–£34.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.95avg listing price — sweet spot $15–$100
Market size
Okay£226K£226K/yr · 577K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,772.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.2%90-day search growth — must beat 0% to launch