50
skin glow
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.87avg listing price — sweet spot $15–$100
Price range
Good£6.83–£24.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,422.82avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.7%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay£190K£190K/yr · 268K searches
Brand share
Bad100%top-5 brand share — brand-locked demand